Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research

Articles

• The Influence of Social Media Marketing on Consumer Purchasing Decisions at Wilietta Store in Soppeng Regency

  Puji Rahmah, Widia Widia, Nurul Awalia Ramadani, Asnia Minarti

  137-143

  • Pdf

• The Role of Organizational Behavior in Supporting Marketing Strategies at Zahra Baju Bodo Business in Soppeng Regency

  Andi Rahma Nur Alam, Asni Asni, Umar Umar, Nurhaya Ilmi, Puja Armelia, Nurhardianti Nurhardianti

  144-148

  • Pdf

• Analysis of the Influence of Organizational Behavior on the Effectiveness of Digital Marketing Strategies in Improving Competitiveness at Nine Café & Resto, Soppeng Regency

  Asmini Asmini, Nur Aulia, Puji Rahmah, Wildayanti Wildayanti

  149-155

  • Pdf

• The Role Of Independent Commissioners In Overseeing Investment Decisions: A Good Corporate Governance Review In The Extractive Sector

  Mutmainna Andi Sudirman, Sukma Aini, Masyadi Masyadi

  156-170

  • Pdf

• The Influence of Content Marketing on Consumer Preferences for Healthy and Sustainable Food Products in Soppeng Regency

  Surianti Surianti, Andi Nurhidayati, Asnia Minarti, Puji Rahmah, Amrial Amrial

  171-176

  • Pdf

• The Influence of Embedded Finance, QRIS Usage, and Digital Financial Literacy on MSME Financial Resilience

  Masyadi Masyadi, Mutmainna Andi Sudirman, Sukma Aini

  177-192

  • Pdf

• The Influence of Organizational Culture on the Implementation of Digital Marketing Strategies in Duck Egg Farming MSMEs in Soppeng Regency

  Mansur Mansur, Yuli Sartika, Firda Zalzabillah, Intan Nur’aeni, Puji Rahmah

  193-197

  • Pdf

• The Influence of Work Motivation on Employee Performance in the Hospitality Industry

  Nurmal Nurmal, Sriwanti Belani, Muh Agil, Aryan Septia Budi, Agustiawan Agustiawan

  198-202

  • Pdf

• Analysis of Organizational Behavior on Marketing Strategy in Facing Business Competition in the Digital Era among MSMEs in Soppeng Regency

  Ibrahim Ibrahim, Amrial Amrial, Rismayuliana Rismayuliana, Rahmatan Rahmatan

  203-212

  • Pdf

• The Effect of Organizational Behavior on Experience-Based Strategies at Cafe Utton

  Asnia Minarti, Nur Alisyah, Ratih Pratidina, Puji Rahmah, Surianti Surianti

  213-223

  • Pdf

• The Role of Organizational Culture in Improving the Performance of Company Marketing Strategy

  A Nazalia Ramadhani We Tenripada, Enang Suherman, Arfandi Arfandi, Annisa Almagfira, Nurul Sriwindayani

  224-229

  • Pdf

• The Influence of Organizational Behavior and Leadership Style on Employee Performance

  Nurmilasari Nurmilasari, Andi Nurhidayati, Indra Saputra, Deska Canrawinata, Arisandi Arisandi, Muhammad Yusri

  230-237

  • Pdf

• Accounting Practices in the Utilization of Heritage Assets: A Case Study of the Villa Yuliana Museum at the Department of Education and Culture, Soppeng Regency

  Andi Muhammad Nurul Afdhal, Nur Achriaty Achmar, Ayu Lestari Amda

  238-243

  • Pdf

• Analysis of The Basic Water Tariff Accounting System at The Regional Water Company (PDAM) of Soppeng Regency

  Nur Achriaty Achmar, Andi Muhammad Nurul Afdhal, Nur Fauziyah

  244-249

  • Pdf

• Analysis of School Operational Assistance Fund (Bos) Management Based on Application At Smkn 4 Soppeng

  Asmi Rahayu, Nur Achriaty Achmar, Muh. Aqsha Hasri

  250-255

  • Pdf

• The Effect of Cash Holdings, Free Cash Flow, and Profitability on Income Smoothing with Managerial Ownership as a Moderating Variable

  Muhammad Satria, Fahrunil Annisa

  256-267

  • Pdf

• The Influence of Diversity in Medium Activity Units in Increasing Economic Growth

  Asni Asni, Masyadi Masyadi, Puji Rahmah

  268-273

  • Pdf

• Local Wisdom-Based Transformational Leadership for Psychological Safety and Village Team Performance

  Umar Umar, Ibrahim Ibrahim

  274-281

  • Pdf

• The Influence of Digital Payment Systems on the Performance of Micro, Small, and Medium Enterprises (MSMEs) in Lalabata District, Soppeng Regency

  Sukma Aini, Mutmainna Andi Sudirman

  282-287

  • Pdf