Analysis of Organizational Behavior on Marketing Strategy in Facing Business Competition in the Digital Era among MSMEs in Soppeng Regency. GENTARA [Internet]. 30 Juni 2026 [dikutip 17 Agustus 2026];1(2):203-12. Tersedia pada: https://journal.gentara.unipol.ac.id/index.php/gentara/article/view/44