“Analysis of Organizational Behavior on Marketing Strategy in Facing Business Competition in the Digital Era among MSMEs in Soppeng Regency”, GENTARA, vol. 1, no. 2, hlm. 203–212, Jun 2026, Diakses: Agu 17, 2026. Tersedia pada: https://journal.gentara.unipol.ac.id/index.php/gentara/article/view/44