Nur Alam, Andi Rahma, et al. “The Role of Organizational Behavior in Supporting Marketing Strategies at Zahra Baju Bodo Business in Soppeng Regency”. GENTARA: Management and Accounting Research, vol. 1, no. 2, June 2026, pp. 144-8, https://journal.gentara.unipol.ac.id/index.php/gentara/article/view/37.