Amrial, Amrial, et al. “Factors of the Service Marketing Mix Considered by Students in Choosing a University (A Case Study at Universitas Lamappapoleonro Soppeng)”. GENTARA: Management and Accounting Research, vol. 1, no. 1, Feb. 2026, pp. 119-23, https://journal.gentara.unipol.ac.id/index.php/gentara/article/view/34.