A. R. Nur Alam, A. Asni, U. Umar, N. Ilmi, P. Armelia, and N. Nurhardianti, “The Role of Organizational Behavior in Supporting Marketing Strategies at Zahra Baju Bodo Business in Soppeng Regency”, GENTARA, vol. 1, no. 2, pp. 144–148, Jun. 2026.