IBRAHIM, Ibrahim; AMRIAL, Amrial; RISMAYULIANA, Rismayuliana; RAHMATAN, Rahmatan. Analysis of Organizational Behavior on Marketing Strategy in Facing Business Competition in the Digital Era among MSMEs in Soppeng Regency. GENTARA: management and accounting research, [S. l.], v. 1, n. 2, p. 203–212, 2026. Disponível em: https://journal.gentara.unipol.ac.id/index.php/gentara/article/view/44. Acesso em: 23 jul. 2026.